Internet Marketing Training : My Personal Journey

A few months ago, if I had to put a banner on my site and was not given the full code I would have closed the site and looked for another site that gave the exact code so I could just copy and paste it into my site!!

Now that I have joined a program with excellent training and have my own domain, it is no problem now for me to save the banner to my hard drive, upload it to my hosting control panel, create the code and add the banner to my site!!! This may sound so simple to some, but for newbies to the net, who are over 50 and were not brought up with a mouse in one hand and a cell phone in the other, this is quite an achievement!

I guess the message here today is that it is never too late to learn if the desire to succeed on the internet is there. I have learnt more in the last 3 months than I have in the 4 years that I have been working on the net. But it is important to find a program that will provide you with excellent training, ongoing support and a forum where you can ask anything without feeling ashamed and receive advice from the top gurus in internet marketing who are prepared to share their knowledge and expertise in order to help others succeed.

Within 3 months of starting the training I have optimized my site myself and am enjoying top positions on Google, Yahoo and MSN (and other search engines) with some of my keywords. I have learnt some basic html and manage to make changes to my site as and when I want to. This sometimes takes time, but I am learning daily as I go along and seeing the results of my efforts in increased hits to my site and sign-ups, resulting of course in me generating web income.

Targeted web site traffic is the lifeblood of any online business and I have really had my eyes opened to the methods used by the top gurus. When I look back on how I used to try and generate traffic to my site, I sigh and realize why I could not generate enough traffic and sign-ups

I have learnt the importance of one-way links, back-links, link exchanges and have a very user friendly linking program installed on my site. You soon see and feel the sudden upsurge of the traffic coming in to your site from other sites. A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic. Exchanging links also boosts your chances of getting a high ranking in search engine results.

I have learnt to write articles as well! This may seem daunting to some, as it did to me initially, but when you are learning so much, seeing the results of your own efforts and your confidence begins to built, it is not so hard to put pen to paper! There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself. Be sure to include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Another interesting thing that I have managed to do is add Syndicated Content to my website, this was quite a challenge as I had to learn the difference between .php and .html pages, but with persistence and patience I now have continually updated Syndicated Content on my site which the search engines love!

Visitors to my site can subscribe to my really interesting and informative Online Home Business and Website Marketing Secrets Newsletter with Income Generating tips and tricks. I also use a top Auto-responder to take care of the subscribers and to ensure they receive all copies of the Newsletter and should they wish to unsubscribe they can do so with one click. The auto-responder was even set up for me with preloaded messages!

I have to mention that I have also learnt to set up my own Blog and edit it as I please. You can have a look at it here: http://www.cyns-home-biz.com/blog/index.html

I have barely touched on all that I have learnt in the last few months and it truly is an exciting journey at the moment, knowing that each day I will become more knowledgeable and tech-savvy. My journey started here - http://www.cyns-home-biz.com/pips.html and I hope, that by relating my internet marketing training journey so far, I have been able to pass on some tips and give hope to those just starting out on the internet.

Cynthia Minnaar, works from home online generating income from the web with Legitimate Online Home Business Opportunities. www.cyns-home-biz.com

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Your New Best Internet Marketing Buddy - Viral Marketing

Marketing on the web has some unique attributes that general marketing cannot necessarily enjoy. Something called viral marketing, which can refer to anything from branding to backend sales to word of mouth advertising, is prevalent on the Internet. Viral marketing can be incredibly lucrative. The value of viral marketing is of such import that examples abound everywhere on the Internet.

One of the greatest ways to build confidence in a product or service is through word of mouth advertising. Most people believe that this is only possible in real, live, face-to-face conversations, but that is just not true. With the prevalence of text messaging, blogs, instant messages, and emails, word of mouth advertising can actually be achieved via the Internet. After all, the bulk of communication, particularly for younger people, has moved online. This is but one example of the value of viral marketing. Advertisers tapping into this vast network of potential customers can attest to its the success.

One of the ways in which you accomplish viral marketing is through entertainment on the web. Video vignettes, games, etc., that are being shared with millions of users often have advertising attached. Therefore, the value of viral marketing can be recognized by those who know that literally millions of people are being reached by this form of publicity. Consider also the exponential effects of passing along an email to everyone in an inbox. If one person sends a message to ten, and of those, five pass it along to another ten, and so forth, then, in a matter of days, an immeasurable number of people will have received advertisements from people they know! Therein lies the value of viral marketing.

Similarly, backend sales are a great way to realize the value of viral marketing. Backend sales refer to sales to existing customers. In essence, once you have established a good relationship with a satisfied customer, they are likely to be willing to purchase more from you, a trusted source. Likewise, branding is another great example of this type of marketing. Once a consumer recognizes a brand that can be trusted and relied upon, they are more likely to come back for more. They are also more likely in both of these instances to tell their friends how much they enjoy your products which, of course, is word of mouth advertising or viral marketing.

So you see, the value of viral marketing can be realized through a number of avenues. Whether it is through word of mouth, backend sales, or branding, the value of viral marketing cannot be discounted, as it is a veritable cornucopia of opportunity for the online marketer.

Theresa Cahill and Jeff Greer invite you to educate yourself in the highly profitable arena of viral marketing. Visit http://www.moltenmarketing.com for more info.

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